I own part of a company

written 27 Apr 2005 some time after midnight

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So when I bought my Blackspot V1s (seen in a picture on a recent post here) I was given 1 share of stock in the Blackspot company. Which officially makes me a shareholder. At the time I was like, “Oh that’s cool, it’s kind of like my membership card to a club,” but then today I got an email from those guys indicating that I was being given the opportunity to vote on an issue facing the shoe provider.

Basically the deal is that they’ve come out with a new shoe and they’re trying to decide whether or not to mark the shoe up significantly to feed other social programs they get into or to keep the shoe cheap and be more of an alternative shoe choice than a social activist group. I was asked to choose between 1 of 3 pricetags: $145, $99 or $85. At $125 they’re making a $45 profit. At the $85 it’ll take them 100,000 pairs of shoes to break even.

Anyway, now I feel important and special. This is a great feeling. The next time I post about this I’ll be using the pronoun we instead of they.

2 people chatting it up...

  • unknown user pic

    So what’s your vote, Mr. Capitalist Stockholder? What do you think they should charge?

    - Cait | 09:19am 27 Apr 05
  • unknown user pic

    I vied for the mid-range. $99 a pair, which is still quite expensive, but I realize that it’s more expensive to buy quality, caring products from small business upstarts than it is to support Wal*Mart or Nike or whatever.

    I like the social initiatives that Adbusters takes (they’re the parent company of Blackspot) but I think the shoes, for them to work, need to actually be purchased. What good is having 250,000 pairs of vegetarian leathered shoes laying around if everyone is still out buying Adidas?

    - ClickNathan | 03:28pm 27 Apr 05

Your $0.02

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