Pittsburgh, PA - ClickNathan.com - Handmade Web Design

Website Redesign - Do you need it?

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There are probably dozens on dozens of reasons people supply about why they do (or, gasp! do not) need their website redesigned. Here at ClickNathan, I just love designing and redesigning sites, so I’m usually redoing this site at least once a year (but then, when you’re a web designer, you can afford to / can’t afford not to).

Here are a few of the most likely issues confronting your website, though:

1. Your current Website’s design is outdated. This is the most common reason, and users know in an instant if a website is up to date or not, simply by the way that it looks. Websites with fuzzy or broken images, hard to read text and outdated layout are often skipped right over as web surfers often automatically assume that the website is years old and will have nothing valuable to offer. Think about it in real-life terms. If you see a dilapidated building on the street, with it’s sign barely hanging on and boarded up windows, are you likely to even give it a second glance, let alone attempt to go inside?

ClickNathan Solution: We can work together to assess your current promotional material, stationary and ideas to redesign your site so that it’s an asset, not a burden.

2. People aren’t sticking around. While a design can be up to date aesthetically, it may be lacking in functionality, and so users are getting confused when they first get to the site and subsequently are turned away. Your site needs to immediately demonstrate its purpose. Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.

ClickNathan Solution: We’ll assess how people are coming to your site, what they think they’ll find when they get there, and how best to present it to them. The good news is, people are coming to your site, now lets just keep them there.

3. Not enough traffic. Of course, you may find yourself with a nice looking site, and it may even be functional, but you’re just not seeing any traffic. If your site has been around for awhile, a lack of traffic indicates that you’re not doing well with the search engines. This could be caused by the fact that your site wasn’t built correctly, or that you need to work on the content presented therein.

ClickNathan Solution: We can review your current site to see how it has been structured, discover any points of contention, and develop a plan to correct them. Additionally, we can review your site’s content, which is perhaps the most important aspect to good search placement.

4. Your company has grown. This is one of the better reasons to redesign. Your company is growing, whether in your physical store locations or online, and you need to expand to accomodate this growth.

ClickNathan Solution: This is a crucial moment in your company’s future, you need to decide how much larger you think you’ll grow in a particular time period, and commit to that amount of addition. We can study your recent growth patterns, your projected needs, and decide how to best go about it.