Your Site as a Communication Line

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Television, radio, newspapers, even the web in its early days, are all business to customer driven. They don’t encourage communication, but instead offer a way for businesses to tell customers that they exist. You only get feedback once the customer actually decides to visit your store. Also, once you had a TV spot or newspaper ad created, that was it. Any mistakes were a lesson learned, but couldn’t be corrected, and your message couldn’t be changed.

Today’s web, however, is the exact opposite. With the technology available, you can have complete control over your site’s content, so a typo can easily be corrected, or you can totally revamp your message. Also, you can provide your customers with a means of communicating, whether it be by providing a Comments section, a Guest Book, Forums, or a simple Contact form, you can ensure that your customers will let you know if you’re doing something wrong and what you’re doing right.

To make certain that this technology is implemented correctly, you’ll need to find a designer who is both technically proficient as well as an excellent communicator. One without the other is like a sandwich with only one slice of bread - the contents might be appealing, but it’ll never hold together.

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