All things being equal. They are not. As first world consumers, we have tremendous power. What we collectively choose to buy, or not to buy, can change the course of life or history on this planet.

REDNot desperately eloquent words, nor are they anything that you haven’t read or possibly thought before. Action is the new words, and all you have to do is choose your beliefs and then stick by them.

(RED) is an organization started by Bono, of U2, and Bobby Shriver, of DATA, to help recognize and combat AIDS. As the problem has lost media attention and, relative to Africa and India, been very much quelled here in the United States, it is still a large issue worldwide. And we’re a global society, if not thoroughly so now, we will be by the time our children are old enough to flagrantly parade their genitalia around eachother.

Longish story short, (RED) offers products (which are, primarily, red) like iPods, Razrs and t-shirts, for which a percentage of the purchase goes to fight AIDS. I first saw this is a commercial last night and was skeptical, even a quick search on Google provides plenty of places where you can donate all of your cash, not just a small percentage of a large purchase, to help this cause.

But lets face it, feed a man he’ll be full for one night, by yourself a phone, you can call him tomorrow to see if he’d like to come over for fish sticks on Friday.

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