Tumblr, Making Fun of themselves?

Noticed something funny / possibly interesting today after receiving a notice that a new follower has jumped onto my little Tumblr page I keep for Wand’rly Magazine.

Here’s the email they sent me:

The email itself.
The email itself. Amandazuliani is now following you. Score.

In Gmail, you get a little snippet of text alongside each email while viewing your inbox. Here’s that snippet from the email in general.

partial screenshot of my Gmail inbox
Note the preview text in Gmail, “Whatever! Love Tumblrbot”.

What’s up with that? Ditching the understated attempt at a triumphant “Score.” in favor of a little “Whatever!”


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