How much website do I need?
First thing’s first – your website doesn’t define your business, it’s the other way around. So there’s no need to have a full-on ecommerce site if you’re just looking to inform people. Likewise, if you sell a unique item but locally you’re not doing that well, perhaps you could find a better market on the Internet.
Different types of websites:
- Informational. These sites are purely informational and serve to give you an online presence or promote your store. This type of site includes “brochure”-style websites, blogs and the combination of the two
- Ecommerce. These sites allow users to purchase goods or services.
- Entertainment. These sites use games, movies or music to draw visitors.
Your business may fit neatly into one of these groups or need to be a mixture of two or more – luckily, custom-tailored is my favorite hyphenated word!