Redesign Project: TalkingPointz.com

October 31, 2016 9:59am

Longtime client Dave Michels of TalkingPointz.com approached me earlier this year for a redesign.

We created a WordPress site together a few years back, when he wanted to move away from Blogger to a more customized site. While that project involved some advanced techniques for its time, and has contributed to a growth of the site by around 200% all around since then.

This time around, the TalkingPointz.com redesign was all about moving from a strictly blog aspect, to a more professional site where Dave could show off the services he provides and generally present the site as not only a vast source of information on Enterprise Communications (and growing content on the Internet of Things), but make it instantly clear what professional services he offers as well.

The result?

Like all of my sites, responsive design, rich snippets, lean, error free code and SEO best practices baked right into the behind the scenes code. Performance-wise?

Straight As with GTMetrix. 92% faster than the rest of the web according to Pingdom.

Additional aspects of the project were importing external posts that Dave is a part of, from other sites where he participates in podcasts and written content, so that it displays properly on his own site, but links back to the original post (avoiding duplicate content info), while still allowing this information to be used in RSS newsletter campaigns with no additional work.

We’ll keep an eye on the site over the next few months to tweak anything necessary to ensure we maximize the new design’s ability to continue growing the large readership that TalkingPointz enjoys.